Buddy is a marketing solutions provider offering SMS-based campaign tools to small and medium-sized retailers. Focused on improving customer experience and retention through tailored mobile campaigns, Buddy needed a custom platform to simplify and supercharge the entire process, from launching campaigns to tracking results.
Increase in campaign conversion rates
Boost in customer opt-in rates
Faster campaign deployment
Of users adopted the platform within the first month
The Chalange
Buddy approached Enhaims with a clear vision: develop a mobile-first web application to streamline SMS campaign creation, management, and analytics. Their goal was to empower retailers with tools to enhance customer loyalty, optimize lifetime value (LTV), and improve their net promoter score (NPS).
However, delivering all these capabilities within a sleek, easy-to-use interface presented significant UX, integration, and backend challenges. The platform needed to support multiple user roles, enable smart automation, and offer campaign-level insights, all while being intuitive and responsive across devices.
What Did
Enhaims Do?
We began with low-fidelity wireframes and crafted a refined, responsive user interface using Left-Left-Top navigation for optimal usability. The architecture supported three core user types, Administrator, Retailer, and Customer, each with tailored experiences.
We built powerful campaign management tools, including segmentation, scheduling, real-time analytics, and message preview. For integration, we connected the app with Plivo for SMS delivery, Stripe Connect for payments, and Google Places API for autofill enhancements.
We also introduced flexible payment models, monthly subscriptions and pay-as-you-go, to support different business needs and trial-based entry. The final product offered a sleek, paperless, cloud-first experience fully aligned with modern retailer expectations.
The Results
- 3x increase in SMS campaign effectiveness
- 40% improvement in customer retention
- Enabled pay-as-you-go model for better conversion
- Full-featured web app live in under 10 weeks
- Streamlined customer engagement and onboarding
- Scalable infrastructure ready for 100k+ users
